Twentieth Century Fox Home Entertainment launches Movie of the Day App

It’s almost the end of the summer holidays but there’s still time for that last minute getaway. I do know of some families that are only setting off now on their vacation. Well if you are headed off somewhere sunny you may be please to read this –

Twentieth Century Fox Home Entertainment and UK airport advertising specialist Eye Airports have teamed up to offer families the chance to download films to their phone, tablet or device ahead of their departures from Gatwick Airport.

Summer holidaymakers will be able to purchase and download films from Twentieth Century Fox Home Entertainment’s ‘Movies on the Move’ selection, which offers blockbusters for all ages including Penguins of Madagascar, Night at the Museum: Secret of the Tomb, How to Train Your Dragon 2, Percy Jackson and the Lightning Thief and more, with ease.

The films will be available to download via a free, high speed, wireless, broadband connection in the children’s soft play area, located in the upper South Terminal departure lounge.

On entering the digital download zone and connecting to Movies on the Move Wi-Fi, travelers’ devices will automatically link to the Fox digital movie download page. From there, passengers can select a film and download it directly via their preferred platform – iTunes, Google Play, Blinkbox or Amazon Instant Video – in under 10 minutes (for standard definition) or under 20 minutes (for high definition). Promotional staff will be on hand for the first two days of the two-week promotion to provide advice and technical assistance.

Beau Dallon, Head of Agency Sales at Eye Airports, said “This is a truly unique and innovative project which combines highly relevant context with great technology, enabling families to download movies quickly and hassle free.

“Many package holiday and short haul flights do not offer in-flight entertainment so this is an ideal way to source movies to watch on a personal device, not just on the plane but also at the airport and whilst on holiday. The campaign once again proves how airports can offer huge benefits to advertisers, providing passengers with a unique experience at the right time and in the right place.”

Eye Airports’ £8m #RedefiningAirports project is the largest investment in advertising media in UK airports this decade. At Gatwick, it encompasses both North and South terminals, offering new, strategically placed advertising and retail opportunities throughout the passenger journey.

Twentieth Century Fox also launched the Movie of the Day App (free to download) that is loaded with content, allowing fans to easily view video clips, read the synopsis, see cast and crew information and even read reviews of each film. Once ready to purchase a film, users simply click once in the app using their iTunes account and the film is added to their iTunes library. Fans can even choose to share the experience through social media channels such as Facebook and Twitter, allowing friends the opportunity to see the latest flash sale and download the app themselves. The app will offer all types of films for sale each day, from indie to blockbuster, romantic comedy to horror.

“The Movie of the Day app is a super convenient way for consumers to access the movies they love at the touch of a button,” said Mary Daily, President and Chief Marketing Officer, Worldwide Marketing, Twentieth Century Fox Home Entertainment. “The app gives movie lovers access to an amazing array of movies every day at a great price.”

Each and every day a new or classic movie will be available for purchase for a low price. The app is powered by the storefront management tools built by Premiere Digital.

I like this idea as it means I can download the children’s favourite film to keep them occupied on flights that do not have in-flight entertainment.

Disclaimer – I was under no obligation to post this. I just thought it would be a good read for parents travelling with children out of Gatwick.

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