CHILDREN TODAY STILL WANT THE SAME TOYS THEIR PARENTS HAD 30 YEARS AGO
KIDS TODAY SHUN HIGH-TECH TOYS FOR OLD TRADITIONAL FAVOURITES
FORGET Xboxes, Playstations, iPads gadgets and gizmos, when it comes to toys today’s children like exactly the same traditional ones their parents did.
New research shows that the most popular kids toys are exactly the same today as they were 30 years ago.
Back in 1983 the top four most popular toys in Britain among children aged three to eight were; bikes, dolls houses, Barbie and My Little Pony.
And astonishingly, despite fierce competition from high tech games consoles and the rise of the internet, Parents say the most popular children’s toy for children under eight is a bike, second is a doll’s house, followed by Barbie and then in fourth is My Little Pony.
A survey of 1,000 parents by Clearvision – to mark the launch of the new My Little Pony on DVD for the first time in the UK – found the overwhelming majority of young children prefer traditional toys to tech gadgets.
When asked what they thought their children would be most happy with as a gift, My Little Pony topped the list at number two with over a third of 3-6 year olds wanting a My Little Pony product as a present, beating both Barbie and a bike.
Simon Allan, Clearvision spokesman said: “With electronic toys today making up a multibillion pound industry globally, it’s amazing to see that even after 30 years children are still asking for the same toys their parents played with.
“My Little Pony in its 30th year is as popular as ever, still holding its own in fourth in the top four of the most asked for presents among young children.
“The My Little Pony DVD is in it’s first week of release, sales are very strong and I think this has a lot to do with the solid foundation the brand has made into the hearts of todays parents when they were children themselves.”
Other contenders for the top spot included Lego, Cindy, Furby, Syvanian Families and most elaborate of all, a pony. A quarter of all mothers polled admitted to asking for a real life pony at least once in their lifetime.
I shall soon be reviewing a My Little Pony DVD so don’t forget to come back and find out how we liked it.