Oilatum launches Comfort Skin Therapy

As I had mentioned in an earlier post, my son suffers from mild eczema. Dry and sensitive skin conditions run in my family with quite a few of us suffering with it.

But to see one’s child skin get itchy and dry, can be quite upsetting for a parent. Since my son’s condition is mild, I ensure that his skin does not get irritated with strong soaps and bath foams and shampoos and keep his skin moisturised so the ezcema is under control.

With winter creeping up on us, I find I have to be even more careful about keeping his skin hydrated or he gets very itchy and can have a flare up. The central heating adds to my problems as I find that keeping him cool keeps the eczema at bay.

He gets it mostly on his thighs, stomach and arms so I have to use an emollient in his bath. The moment he is out, I need to use a skin cream or lotion to moisturize his skin. When it gets worse, I use hydrocortisone as prescribed by the GP.

My son loves bathtime but once he is out, he sometimes does not have the patience of going through this ritual and is sometimes tired and cranky when the cold cream touches his body.


This being National Eczema week, Oilatum has launched Comfort Skin Therapy which has handy tips and advice on dealing with eczema at bath and bed time.

A study about bathing children was also conducted and here is what it revealed:


Oilatum launches new support for mums of children with a dry skin condition, including eczema, as study reveals bath time is one of the most stressful times in her day

New research from the makers of Oilatum shows almost half[i] (45%) of mums find their child’s bath time one of the most stressful parts of their day.

 In fact, more than one in three[ii] (36%) mums admit they sometimes avoid bathing their child because they find it so stressful. And although NHS Choices suggests bathing a child at least two or three times a week,[iii] the research shows one in five[iv] (20%) mums are bathing their child just once a week or less.

The study goes on to reveal bath time is even more difficult for mums of children with a dry skin condition, including eczema, who are over 90%[v] more likely to find bath time one of the most stressful parts of their day than mums with children who do not have a dry skin condition. And mums of children with a dry skin condition are 10% more likely[vi] to sometimes avoid bathing their child than mums of children without a dry skin condition. Worryingly, of mums of children with a dry skin condition, almost two thirds[vii] (65%) believe bath time makes their child’s dry skin worse when actually, NHS guidance states bathing with an emollient is one of the most important treatments for a child’s dry skin and eczema.[viii]

To help support mums, the makers of Oilatum have launched Comfort Skin Therapy – a new booklet with tips and advice from experts and real parents on how to look after a child’s needs at bath and bedtime.

James Barnes from Oilatum said; “As any parent can testify, at the end of the day, when children are tired, bath time can be a trying experience. We all know that bath time is a key part of a good bedtime ritual but things don’t always go according to plan. And whilst missing the odd bath may not be a worry for most parents, for those with children with a dry skin condition, like eczema, it means they could be missing out on a key part of their skin care treatment.

“We hope Comfort Skin Therapy will help let parents know they’re not alone in their experiences at bath time and there are simple steps they can take to help make it more stress-free”.

Professor John Harper, a Professor of Paediatric Dermatology in London with over 30 years’ experience of treating dry skin conditions, including eczema, who helped contribute to Comfort Skin Therapy said; “It’s particularly worrying that parents feel bathing could make their child’s dry skin and eczema worse – it’s actually one of the most important things they can do in managing their child’s skin. Emollients added to the bath water coat the skin with a thin film of oil, which helps restore the integrity of the skin barrier, softens the skin and prevents it from drying out.”

The Top 5 Five Bath Time Tips for children with dry skin and eczema from Comfort Skin Therapy:

  1. All children are different and treatment for a dry skin condition, including eczema, can vary according to what works for you, however it is always important when managing dry skin conditions, to restore the ‘skin barrier’, to stop the skin becoming drier and more irritated[1]
  2. Emollients moisturise and soften the skin which can reduce itching and therefore scratching, and bathing in emollients every day helps to keep the skin supple and helps prevent infections in scratches and sore patches[1]
  3. Add a bath emollient oil to the bath water to help prevent the skin from drying out – try to choose one designed specifically for children with dry skin
  4. The temperature of the bath water should not be too warm or hot – try to match the bath water as close to the bathroom air temperature as you can as changes in temperature can aggravate dry skin
  5. After the bath, pat your child’s skin dry (try to avoid ‘rubbing’ the skin too much with the towel), and then apply an emollient moisturiser to all areas of dry skin to help seal the water back in. 

To request a copy of the Comfort Skin Therapy booklet, simply email CSTbooklet@webershandwick.com or visit netmums for more information.

Disclaimer: This is a sponsored post.

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