I am a serious chocolate addict. I don’t eat as much as I’d like to as try (and fail miserably) to watch my weight but hey – it’s almost that time when I don’t need an excuse to eat chocolate.
Advent – Christmas = Chocolate Binge Eating
I was quite appalled on my recent trip to the US, that I couldn’t find any Cadbury chocolates in the supermarkets or indeed anywhere.
Thank goodness I live in the UK.
And now Cadbury has decided to bring in a little fashion into the mix.
For decades, Cadbury has been helping chocolate fans celebrate Christmas with its seasonal ranges, and now these snowflake-bedecked hats and scarves will help kick-start this year’s celebrations. The cosy scarf comes with deep 18cm pockets that can conceal even the most generous of Secret Santa presents – such as a box of Cadbury Roses or Cadbury Heroes.
Meanwhile, the crowning glory of the cute bobble hat is a 5cm brim, the optimum size to store a much-loved Christmas treat including the Cadbury Dairy Milk Mousse Snowman or a festive exclusive Cadbury Freddo Popping Candy.
Steve Rich, Marketing Manager for Mondelez comments, “Customers have loved our ‘knitted’ look winter packaging for years, so this Christmas we thought we’d go the extra mile and create a real knitted collection. Lovers of the treats can gift a scarf or hat to themselves or family and friends and literally keep their favourite chocolates close to their hearts.”
The launch of the knitwear comes as Cadbury reveals its 2016 Cadvent campaign which will show a series of children’s wishes for their loved ones come to life each day throughout the month of December. From streets filled with magical Christmas lights to the best ever Christmas cake Cadbury is spreading the festive joy across the nation this Christmas targeting as many chocolate fans as possible.
Chocolate aficionados can get hold of the limited edition items when purchasing any Cadbury Christmas gift hamper from here
Knitwear items will also be available with selected purchases from 5th December.
I can’t wait to get my hands on a scarf with deep pockets. I wonder which chocolates I’ll store in it?