To celebrate the release of Disney.Pixar’s critically acclaimed, smash hit movie Inside Out, Disney Store is hosting a series of exciting in-store events and competitions to launch the official Inside Out product range.
In-store events across the UK will also take place. All ages can take part in the free Disney Store activity where guests are transported into the Inside Out emotions Headquarters. They will be introduced to all five of the emotions on screen, and with the help of Disney Store Cast Members, create their very own Joy memory spheres. This experience will provide children with the opportunity to reflect on their own joyful memories and create an image within their memory sphere to display on the Disney Store Memory Bank. In addition, there will be a free set of emotion button badges for every child taking part.
Disney Store guests in store and online will be encouraged to take a photo of themselves in a joyous moment and to share on Twitter or Instagram using the hashtag #sharethejoy or upload on the Disney Store UK Facebook page. Entrants will also be able to take part in a competition to win a weekend stay in London for a family of four and a private shopping experience at Oxford Street Disney Store*.
Inside Out fans will have the opportunity to purchase product based on the five emotions featured in the film – Joy, Fear, Anger, Disgust and Sadness. The “Talking Anger” figure, on sale for £25.95 (RRP) in stores and online, brings one of Inside Out’s most animated emotions to the playmat. Pressing his hand sends him into a rage, as he speaks one of 13 phrases with moving mouth and arm actions. Inside Out Talking Dolls, Sadness and Joy, will also be available for £15.95 each (RRP), adding to the exciting Disney Store Inside Out product range, which further includes stationery product such as sticky notes and bags.
Lastly, Disney Store will be launching apparel ranges, including licenced products such as pyjamas and T-shirts.
Amy Pearson, Marketing Director, Disney Store Europe said, “Disney Store is thrilled to be launching its exclusive range of Inside Out products. The high-quality range will bring lots of fun to playtime for children everywhere. The exciting in-store activities are not to be missed and are sure to provide special and memorable experiences for families.”
Disney Store will roll-out further exclusive product lines and social media activity throughout the summer.
Inside Out, which is released in UK cinemas on 24th July, is a film based in ‘Headquarters’, the control centre inside 11-year-old Riley’s mind. Five Emotions are hard at work, led by light-hearted optimist Joy, whose mission is to make sure Riley stays happy. Fear heads up safety, Anger ensures all is fair and Disgust prevents Riley from getting poisoned – both physically and socially. Sadness isn’t exactly sure what her role is, and frankly, neither is anyone else.