Happy Readers with Roald Dahl and McDonalds

The children were thrilled to be invited to McDonalds as like most children, it is their favourite fast food restaurant.

I was happy to be invited to the launch of a partnership between McDonalds and the Literacy Trust to bring yet more books to British homes. Yes, as of tomorrow the Happy Meal at Mcdonalds will contain one of these –

Books that have been specially written for McDonalds with stories from the well-known and much loved children’s author – Roald Dahl.

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Each book contains extracts from two Roald Dahl books plus brand-new activities.

* Roald Dahl’s Extraordinary Friends (featuring The Giraffe and the Pelly and Me and The BFG)

* Roald Dahl’s Fantastic Families – (featuring Charlie and the Chocolate Factory and Fantastic Mr Fox)

* Roald Dahl’s Magical Mischief – (featuring George’s Marvellous Medicine and Matilda)

* Roald Dahl’s Secret Plans – (featuring Esio Trot and The Twits)

* Roald Dahl’s Curious Characters – (featuring The BFG and James and the Giant Peach)

* Roald Dahl’s Beastly Creatures – (featuring The Witches and The Enormous Crocodile)

* Roald Dahl’s Incredible Inventions – (featuring Charlie and The Chocolate Factory and George’s Marvellous Medicine)

* Roald Dahl’s Clever Tricks – (featuring The Twits and Matilda)

Photo credit – David Parry/PA Wire

 

We were treated to two short theatrical performances of the books and I was surprised to see the children sitting still and taking in every word.

After which we were served lunch  – I mean, you can’t go to Mcdonalds and not have lunch. The children had their favourite Happy Meal – Cheeseburgers. Jadyn has outgrown the Happy Meal a bit and went for a McChicken Sandwich and I love the Fillet-o-Fish.

Photo credit – David Parry/PA Wire

For the next 6 weeks, McDonalds is going to distribute 14 million books bringing the wonderful tales of Roald Dahl into British homes, in partnership with National Literacy Trust, Penguin Random House Children’s UK and the Roald Dahl Literary Estate.

McDonalds has also created a special companion App that will bring to life real life scenes from Roald Dahl’s imagination through sounds, colour and motion. We got to try the App out and the children loved it. There are activities as well that every child will enjoy. My children are very App orientated so this went down very well with them. It’s nice to have the stories brought to life to further enhance the reading experience.

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Here are some pictures of the day and I’m sure you can see that the children totally enjoyed themselves.

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About Happy Meals –

* Today McDonald’s offers Happy Meals with Fruit Bags and Carrot Sticks, as well as drinks including bottled mineral water and organic milk.

* McDonald’s works constantly to evolve Happy Meals in line with what parents want, and to keep improving the nutritional value of its food. It has worked hard to add choice and remove salt, fat and sugar from its menu. Three-quarters of the Happy Meal menu is classified as not high in fat, salt and sugar and the average Happy Meal contains 50% less salt and a third less sugar than in 2000.

* The premiums McDonald’s provides with Happy Meals are designed to be exciting and fun, and have broader social and educational benefits too:

o In 2012, McDonald’s ran a nature themed Happy Meal with a ‘Grow Your Own’ cress garden and distributed over nine million ‘get active’ counters through its Olympic Mascotathon promotion.

o McDonald’s also invited kids to take part in the ‘Crazy Cook-Off’ with Tom and Jerry, helping to bring cooking and ingredients to life.

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