The EDF Energy #PrettyCurious Campaign – Don’t Underestimate the Power of Girls

I was brought up to believe that I could do anything a boy could do when it came to pursuing careers, but I am aware that in many households girls were steered more towards a career in the Arts, while boys were pushed towards a career in STEM. The fact that I pursued a career in Arts is purely because of my love of Literature.

I teach my children the same and tell my girls that they can be whatever they want to be. Sometimes, it does come across that boys are more prone towards STEM careers but my girls show just as much aptitude to STEM as my boy does. Yes, my boy is more inclined towards building but that’s not to say that my girls aren’t. In fact, my little one has asked Santa for LEGO this year. My girls are quite girly, love pink and make up and all the things that girls love, but when it comes to a career, there’s no way in hell that I’m going to stop them from becoming an astrophysicist or an engineer or anything that is remotely regarded as a career more suited to boys.

This is why I’m thrilled to be working on a campaign like this. EDF Energy has joined forces with Lucasfilm and Disney to inspire girls to consider STEM careers with their #PrettyCurious campaign. In this regard, strong inspirational women like Rose and Rey from Star Wars: The Last Jedi are a perfect way to bring awareness that girls can successfully pursue a STEM career.


We took the children to see Star Wars: The Last Jedi this weekend and we all loved it. Ethan is a huge fan and is like a walking encyclopaedia when it concerns all things Star Wars related. In this film though, I was thrilled to see that the majority of roles were played by female actors – Leia, Rey, Rose and Vice Admiral Holdo to name a few.

While the force is obviously strong in Rey, Rose is no less a strong force to reckon with in her role as a mechanic/maintenance worker. It is a great way to encourage girls to be interested in considering a career in Science and Engineering.


Jadyn is always talking about gender stereotypes and is SO against it. I’m glad that she has a strong mind of her own and does just as well in Science and Maths as she does in English and Arts.


To pique the girls’ interests further, we were sent a littleBits Droids Inventor kit that was a huge success. Of course, Ethan being the ultimate Star Wars fan thought it would be right be down to him to create it but the girls took a stand and only let him help them by doing a few bits. That’s a first!

The girls enjoyed creating the Droid and while they’ve always been interested in STEM, they are more interested now. Jadyn can’t wait to learn more about the #PrettyCurious campaign and talk about it with her friends.

We also took the quiz and she was thrilled, as was I, to know that she could have a career as an electrical engineer –


If you would like to know more about the campaign, you can read more about it here


In collaboration with EDF Energy

One thought on “The EDF Energy #PrettyCurious Campaign – Don’t Underestimate the Power of Girls

  1. Great that your girls put their foot down and build the droid, I hope they had fun, it is a super product. So important for all children to understand that they can pursue whatever career their hearts desire, it is great you are enforcing this with your kids. Mich x

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