Brunch with Weetabix

So two Saturdays ago, we found ourselves up early and ready to go to central London for an exclusive brunch with Tania Farah and the Weetabix team. Sigh…Early mornings on a Saturday!!

It was all worth it though as everyone had a great time.
We were invited to The Orange, a lovely restaurant for the event and there were promises of the children being entertained which meant that I could enjoy a meal without spooning food into my little one’s mouth or mopping up spilled juice!

On entering, the children were immediately captivated by Ben who made them laugh and created very fancy balloon hats which the children were thrilled to wear. I fancy my little one felt quite ‘queenly’ with her hat at the head of the table.

I had a chat with Tania as we discussed what all Mums who get together discuss – their kids! She is lovely.

We had a scrumptious breakfast (I had Eggs Benedict and Hubs had a full English) and we were given a little introduction to Weetabix and its ingredients and the importance of breakfast by Sian Porter, Weetabix’s consultant dietician. I was quite surprised to know how little sugar it actually contains as I always thought cereals are quite high in sugar.

As Sian mentioned – Weetabix is a low fat, low sugar, high fibre, wholegrain food fortified with B vitamins (thiamin, niacin, riboflavin and folic acid) and iron. Although it is not labelled low salt, two Weetabix contains only 0.25g salt which given a level teaspoon weighs 4g is 1/16th of a level teaspoon in two (or 1/32th for one) well within children’s recommendations. The amounts of sugar and salt added are the minimum needed for the recipe to keep the wholewheat flakes together in their iconic shape.

Here is some exciting news about an initiative by Weetabix and championed by Mo Farah.


London Olympics hero Mo Farah has been revealed as the face of Weetabix’s Ultimate Sports Day campaign, which offers youngsters the chance to create and take part in their dream school sports day.
Farah’s double-gold at London 2012, coupled with his now legendary “Mobot” celebration, installed the Londoner as a national treasure and cemented his position as one the best British track stars of all time. Farah has joined forces with the nation’s favourite breakfast cereal to back a campaign that aims to encourage UK kids to get excited about exercise.
Children are invited to design a unique and exciting obstacle they would like to see at their own sports day, with two winners then seeing their creations come to life at an exciting day of sport at the Olympic Park this summer. Weetabix has launched the Ultimate Sports Day campaign with the hope of encouraging children and parents across the UK to fuel future champions with Weetabix, and to inspire kids to get active by reigniting the passion for sport the nation felt during the 2012 Olympics.
Olympic gold medallist and Weetabix fan Mo Farah, commented: “I’m really looking forward to being part of the Weetabix Ultimate Sports Day campaign. As an athlete and, more importantly as a dad, I know how vital it is to inspire kids get active and a big part of that is making sure they get a nutritious start to the day.
“Being a champion isn’t just about being the best; it’s about looking after yourself and having the attitude to maintain that.”
On top of the Ultimate Sports Day, hundreds of kids across the UK are in with the chance to win a range of prizes, including sports equipment for their school and individual prizes such as top-of-the-range trainers.
Wendy French, Senior Brand Manager at Weetabix said; ” Through the Ultimate Sports Day campaign, we’re keen to remind mums and teachers that a bowl of Weetabix in the morning helps children with stamina, building muscle and bone strength.”
In order to enter the Ultimate Sports Day campaign, simply pick up a pack and visit, letting Weetabix know what a dream sports day obstacle would be: whether it’s a giant sack race or a one-of-a-kind relay – the more creative the concept, the better.
Two winners and their schools will be selected and invited to the Queen Elizabeth Olympic Park on Monday 14th July 2014, to take part in 2014’s most exciting day of sport under the watchful eye of Olympic legend Mo Farah and fuelled by Weetabix.
The campaign compliments official guidance from the NHS to encourage moderate to vigorous-intensity physical activity for children three times a week. High in fibre, low in sugar and fat and fortified with vitamins and iron, a bowl of Weetabix with milk, eaten as part of a healthy diet and lifestyle, provides the nutritious start to the day that healthy minds and bodies require.


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