Why Beck’s Blue Lemon is the drink for me…
Back in the days – I could drink (beer) like a fish – well, fish don’t actually drink beer, do they?
Then I had children…
I think this changed my entire body functioning as now even if I take a sip of alcohol – my cheeks turn red – ruddy red at that. Not a great thing when I’m at a social gathering.
But on the flip side – I don’t need blush.
So how pleased was I when I was invited to review non-alcoholic beer.
Beck’s Blue Lemon is newly launched and is rather refreshing to taste. What’s great about it is that it is still a beer as they still use the same four key ingredients – barley, hops, yeast and water, and go through the traditional brewing process. The only difference is that they undergo a special and gentle de-alcolisation process to remove the alcohol from the beer but maintain the great taste and flavour.
I like that I can be social and still not have any alcohol intake while still enjoying a beer. What’s even better is that is has 53 calories per bottle and is fat free. It’s a win-win!
Here’s a little more about the brand – Beck’s Blue
Aina Fuller, Senior Brand Manager at AB InBev, comments on the launch: “Beck’s Blue is already the most popular alcohol-free beer in the UK and we wanted to celebrate that with the extension of our range – providing consumers with more great tasting, alcohol-free beer choices. The Beck’s brand is all about its German heritage and being progressive – so we are motivating our consumers to twist it up, drinking Beck’s Blue Lemon as an alternative when they are looking to stay sharp and moderate their drinking.”
Research conducted by AB InBev in December revealed the growing popularity of low and no alcohol beer among the British public, with nearly a third of Brits (32%) having tried it and one in ten women (10%) enjoying it on a weekly basis.
The category is also growing in popularity among millennials, with over a fifth (21%) of those aged 18 to 34 likely to choose alcohol-free beer from January*. This supports a growing trend amongst millennials, who are increasingly motivated by balanced and healthy lifestyles, with 41% of those aged 18 to 19 actively trying to moderate their drinking habits**.
The launch of Beck’s Blue lemon follows the announcement of AB InBev’s Global Smart Drinking Goals, with the leading brewer committing to ensure that at least 20% of its global beer volumes are low-to-no alcohol by 2025.
Beck’s Blue Lemon is available in Sainsburys in 6 x 275ml packs.
Disclosure: I was sent a pack of Beck’s Blue Lemon to review. All ideas and opinions are my own.