#BathBookBed Campaign with The Book Trust and Jo Frost

Last week, I headed off to Intu Lakeside for a very interesting event. It was the launch of the #BathBookBed Campaign with The BookTrust with Jo Frost returning as an ambassador and spokesperson.

Jo Frost and The BookTrust ran a Q and A session in the heart of the shopping centre allowing parents to ask questions about their children’s sleep habits.

There was quite a crowd gathered and Jo answered the questions, making a point to give specific answers rather than more general ones.

She mentioned that it was important that a child feels loved and has no worries at the end of the day and that’s why a soothing #BathBookBed routine is perfect for establishing a good bedtime habit.

A child who does not sleep, does not allow sleep for the parents and this takes it’s toll making the parents ‘less fun and more anxious’.

I had asked what her opinion on self-soothing was and she said that it is something she advocates but knows it’s difficult especially with parents working and coming home feeling guilty at having spent time away from the kids.

She had mentioned that it is important to be consistent with routines and be firm. I especially like this sentence by her –

‘Say what you mean, mean what you say but don’t say it mean’ – Jo Frost.

Here are a few key messages from the campaign –

  • Lack of sleep is one of the hardest parts of being a parent with young children and getting them to sleep one of the biggest challenges
  •  A regular, simple routine is the best way of getting little ones ready to visit the land of nod. Bath, Book, Bed is all you need to remember.
  •  The same routine every night involving a story and shared reading won’t just help them fall asleep – it will also feed their imagination, creativity and confidence.

Do you have trouble getting your child to sleep?

You can download the booklet ‘Bath, Book, Bed: Simple steps to a better night’s sleep’ for helpful tips from parenting expert Jo Frost, featuring Daddy Pig. The BookTrust website has advice to parents about how best to introduce the routine and how to maintain it and a Best Bedtime Books list.

You can find out more about the campaign here – http://www.booktrust.org.uk/books/children/bath-book-bed

You can also join the conversation on Twitter sharing ideas and tips using @BookTrust and #BathBookBed

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