The children love going to the cinema. We have been quite lucky to get invitations to several premieres at the Odeon Leicester Square. We’ve seen Big Hero 6, Maleficent and Frozen. In recent times, we’ve also been to see Cinderella.
However, this Easter Odeon opened it’s doors to a different audience. The cinema chain invited Easter chicks and bunnies into their iconic Leicester Square cinema so the animals could watch the newest film trailers whilst their reactions were monitored by an animal psychologist.
In a move bound to ruffle the feathers of some film critics, ODEON brought the traditions of Easter to life by inviting 20 chicks and three Easter bunnies to its iconic Leicester Square studios to view the latest film trailers. To ensure there was no fowl play, an animal expert was on hand to monitor the animals’ reactions to films including Fast & Furious 7, Cinderella and Big Hero 6.
The results found the likes of The SpongeBob Movie: Sponge Out of Water, Home and Big Hero 6 to be the most enjoyable films for the animals – who were found to react well to films with bright colours, fun and jovial soundtracks & films without particularly loud or sharp noises.
Whilst the Easter chicks remained active, animated and interested throughout each trailer, the Easter bunnies had a contrasting experience and maintained a composed, relaxed and chilled-out pose throughout each film.
ODEON Commercial Director, Andy Edge, said “ODEON has been entertaining the nation for nearly 85 years so with Easter around the corner, we wanted to test the new blockbuster releases on the nations’ favourite Easter animals too. We’re really excited about the new films available this Easter and it’s been interesting to see how our team of flappable and fluffy critics reacted to the latest blockbusters.”
Animal expert, Debbie Connolly, said “It was fascinating to see the chicks and bunnies reacting to light and movement and displaying a range of behaviour. The chicks showed their inherited ability to display happy chirps and engage with each other. It was interesting to see the boldest chicks leading the way, deciding it was a safe environment and then standing upright with their feathers elevated – once they started cheeping, the rest soon followed and ran around happily, engaging with each other noisily. Overall, The SpongeBob Movie: Sponge Out of Water was the film they liked the most and showed the biggest happy response to.”
To view the reactions of the Easter chicks and bunnies watching Cinderella, please visit https://www.youtube.com/watch?v=dH3E7h7wryQ&feature=youtu.be
Key indicators to gauge chick happiness Wing elevation – indicates excitement Cheeping – shows happiness Sitting down – a relaxed state Lowering themselves and remaining quiet – indicates they are worried Turning their backs and hudding – shows they don’t want to engage.
Easter Chick & Bunny Reviews (based on reactions of chicks and bunnies)
The SpongeBob Movie: Sponge Out of Water – 10/10 Home – 9/10 Big Hero 6 – 9/10 Fast & Furious 7 – 8/10 Cinderella – 8/10 The Divergent Series: Insurgent 7/10
We however liked Big Hero 6, Home and Cinderella so much that they get a 10/10 from us. Guess the chicks didn’t understand the language!! 😉
Not sure that my children reacted the same way!
Disclaimer: I was under no obligation to write this post.