Celebrate Roald Dahl with McDonald’s Happy Readers Initiative

We are avid readers and I am always ready to champion reading in any form. Reading is such an important part of a person’s life. It opens up one’s mind to information and the sky’s the limit. I was thrilled to hear about McDonald’s #HappyReaders Initiative as they aim to increase book ownership amongst children.

I am so glad that our bookshelves at home are bursting with books and we have also added these books from the McDonald’s Happy Meal to them.

The children enjoy going to McDonald’s and we do drop in every now and then as it is accessible and the children don’t get bored of waiting for their food to arrive.

The children, especially Aeryn, love the Happy Meal where the toy of course is a great incentive. However, since the children are avid readers, they were happy to know about the #HappyReaders initiative. Since Wednesday 13th September (Roald Dahl Day) McDonald’s introduced a Roald Dahl book into each Happy Meal. The books focus on a different character from Roald Dahl’s most loved stories – Matilda, the BFG and Charlie and the Chocolate Factory.

We also love Roald Dahl and we read the stories before going to bed so this was such a welcome topic of discussion in our home. There are 8 books in all that will be given out with the Happy Meal over a 5 week period.

To launch the campaign, TV personality, Peter Andre, was at McDonald’s Epsom restaurant with his children, Princess and Junior having some fun reading some of the Roald Dahl books as well as playing some of the activities to be found on the Happy Meal boxes, which celebrate the magic of Roald Dahl’s stories and characters.

Peter Andre commented, “There are few writers more magical than Roald Dahl. It’s wonderful to get to bring his unique characters to life for my children and encourage reading with the help of McDonald’s Happy Readers. Roald Dahl’s stories stand the test of time so it’s no wonder my kids love the BFG as much as I did!”

Did you know?

Since 2012, over 50m books have been distributed as part of the Happy Meal – twice the number of books that fill the British Library – as part of McDonald’s long-term Happy Readers strategy.

The books introduce you to some of the greatest characters from the Roald Dahl Stories and we enjoyed reading them. They also have stickers and activities. The best part is that they contain a book mark too. (I SO hate dog-ears).

Here’s a video created to support the campaign –

Have you been to McDonald’s recently and received one of these books in your Happy Meal? Do tell me what you thought of it.

You can read more about the campaign here – www.mcdonalds.co.uk/happymeal

In collaboration with McDonald’s

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