Last week I took myself off into London for a very exciting breakfast event at The Grain Store London, with Mumsnet and Flora to launch their new campaign – Powered By Plants.
The Powered By Plants Campaign by Flora
What Flora says about the campaign –
Flora has pledged to connect children and families with the power of plant based foods and where their food comes from,through a landmark £12.5 million initiative.
Parents often complain that children don’t eat enough vegetables because they think they’re boring;Flora wants to address this with a programme of activities that will be rolled out over the course ofthe year.
It begins with a dinosaur made entirely from plants –the Florasaurus, to show how many of the world’s most magnificent creatures were powered by plants. The giant beast will be touring around the UK to highlight the amazing power of plants and the simple plant based ingredients that go into Flora.
Through this new campaign, Flora will also be reinforcing the simplicity of its ingredients, which can be found in household cupboards. Each tub contains plant oils, such as sunflower, rapeseed and linseed oils.
Did you know?
Flora is lower in saturated fats than butter and provides a source of healthy Omega 3 and 6. These essential fats contribute to the maintenance of normal blood cholesterol levels and are also needed for normal growth and to support the development of children.
We had a very informative morning with talks from James Brennan, Marketing Manager at Unilever, Lucy Jones, Dietician and TV presenter and also saw Estelle from Flora, make her own spread.
It looked so simple and easy to do so I was thrilled to be able to give it a go myself and it really was so easy. It’s something I want to try out with the kids so watch this space.
I think teaching children about plants and where foods actually come from is a brilliant idea as most children are under the impression that most of the food comes from supermarkets. I love taking my kids to Pick Your Own farms which help them to get an idea of where fruits and vegetables really come from and they also seem to have more inclination to try out these foods.
This is a great campaign and having children of my own, I know the importance of children getting more fruit and vegetable into their diets.
I quite like the new Flora Freedon which is a dairy free product.
We were also treated to viewing the new Flora advertisement which I think is really cute.
“I am a member of the Mumsnet Bloggers Network Research Panel, a group of parent bloggers who have volunteered to review products, services, events and brands for Mumsnet. I have not paid for the product or to attend an event. I have editorial control and retain full editorial integrity. [I have received a voucher as a token of thanks for this post]”.
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